Web development is quite a broad term, but mostly refers to the development of web-based software, which could take the form of database driven/dynamic websites, closed Intranets and even Online banking systems.
Gone are the days of the 5 page static HTML website, most websites today are responsive and database driven, websites with i.e. Contact forms to capture lead information into a remote CRM system, send emails and SMS, Google maps with business location information, geotargeting for detecting a visitor’s location and serving targeted content, interactive social media widgets and social media API integrations, to name a few.
We have the technologies right now to develop websites and web applications with powerful UX (user experience) capabilities and business automation – your website could become a vital integrated extension of your business. The front-end user experience is also not limited to aesthetics and usability, but page load speed is also crucial to retain visitors, choosing the wrong technologies and hosting platforms will negatively affect your user/visitor retention and marketing efforts.
A website without traffic is a white elephant – to get traffic to your website you either have to pay for traffic using services like Google PPC or implement SEO strategies for organic indexing & ranking on search engines. I understand the importance and fundamentals of SEM (Search Engine Marketing) and specifically on-site/on-page SEO during web development and later during the maintenance phase.